Tagged: Social Media

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Visual AI and the Future of Social Listening

In this guest blog post, Marcus Pemberton who is Global Head of Agency Account Management at Pulsar, shares how their social listening tool is adapting in an increasingly visual social networking environment. The nature...

The aftermath of Cambridge Analytica on social listening

The revelation of Cambridge Analytica’s unethical practice of harvesting 50 million Facebook profiles was a significant data breach. It has the potential to affect the business models of social networks, and consequently the capabilities...

Why 2018 has been tough for influencers so far

Gartner’s Hype Cycle graph plots technology from early breakthrough, to mainstream adoption. On this journey, our reactions to technology include inflated expectations, to disillusionment as expectations aren’t delivered, to a more mature understanding of...

Are companies struggling to tell a visual story?

The launch of the PRCA’s Digital PR and Communications Report tells a story of the PR industry seeing revenue growth through content creation, but potentially struggling with measuring results and using online advertising. The...