Tagged: Pr

Are companies struggling to tell a visual story?

The launch of the PRCA’s Digital PR and Communications Report tells a story of the PR industry seeing revenue growth through content creation, but potentially struggling with measuring results and using online advertising. The...

Book review of Rich Leigh’s Myths of PR

Meaning of true ‘thought leadership’ has been lost by the media industry due to oversharing. News is being created out of news, opinions of developments are rife and so zealous to render the mere...

2017: The year of opportunity

The PRCA’s ‘2017: the year of…’ event provided a moment to reflect on the current and upcoming opportunities and challenges facing the PR industry. If we want to become better communicators then it’s critical...