Tagged: Measurement

Evidence! There is life on Google+

Google+ is notorious for being one of the social networks which is the most difficult to measure. Google just doesn’t provide a measurement dashboard in the same way that Facebook does. Cynics would say...

Facebook is not a PR Godsend

I’ll begin this article by casting my mind back to early 2010. As part of a second year University assignment (overseen by the observant Richard Bailey) we had to deliver a PR presentation to...