Tagged: Keene Communications

Toe the ethical line

Before entering the public relations profession the more philosophical of my confrères had doubts that my ethical persuasions would handle the reality of service delivery. It’s always been a possible grievance and in the...

Data drives discussion

The title of my last post ‘Care about the code, not the data’ ruffled a few feathers amongst my comrades in PR. Big budgets are being spent on advertising campaigns pushing the concept of...