Tagged: Campaigns

Don’t forget working with bloggers, okay?

The important relationship between journalists and public relations practitioners is undeniable. Whilst the full spectrum of reputation management services span beyond newspaper print, many heads of communications are still graded by coverage they’ve achieve...

World Book Night 2011

World Book Night 2011 has begun. The event was inspired after the success of World Book Day, an event where thousands of school children in the UK and Ireland receive book tokens. My copy...

Social Media “Gamification”

Increasingly brands are getting involved with a heightened level of social interaction through social media, using games. This is called Gamification and surprisingly Wikipedia has very little to say about the term. Gamification began...

No Nestle this Easter

I still cannot work out why yesterday was ‘Good Friday’. To me it was a fairly dull Friday and despite my religious upbringing I fail to see what was good about Friday for Jesus....