Category: Public Relations

Why 2018 has been tough for influencers so far

Gartner’s Hype Cycle graph plots technology from early breakthrough, to mainstream adoption. On this journey, our reactions to technology include inflated expectations, to disillusionment as expectations aren’t delivered, to a more mature understanding of...

Are companies struggling to tell a visual story?

The launch of the PRCA’s Digital PR and Communications Report tells a story of the PR industry seeing revenue growth through content creation, but potentially struggling with measuring results and using online advertising. The...

Facebook ethics questioned after rulebook leak

All eyes were on Facebook today as The Guardian revealed Facebook’s secret rules and guidelines for deciding how to manage their 2 billion strong online community. Strategically published on Sunday evening to make Monday...

Don’t forget working with bloggers, okay?

The important relationship between journalists and public relations practitioners is undeniable. Whilst the full spectrum of reputation management services span beyond newspaper print, many heads of communications are still graded by coverage they’ve achieve...

Book review of Rich Leigh’s Myths of PR

Meaning of true ‘thought leadership’ has been lost by the media industry due to oversharing. News is being created out of news, opinions of developments are rife and so zealous to render the mere...