Category: Public Relations

PR Breakfast Event

The PR industry needs confidence

Confidence. In a list of words to describe a consultant, confidence would appear highly. Yet, Public Relations does not always come across as a confident industry. This isn’t a rant. But… The panel discussion...

Why 2018 has been tough for influencers so far

Gartner’s Hype Cycle graph plots technology from early breakthrough, to mainstream adoption. On this journey, our reactions to technology include inflated expectations, to disillusionment as expectations aren’t delivered, to a more mature understanding of...

Are companies struggling to tell a visual story?

The launch of the PRCA’s Digital PR and Communications Report tells a story of the PR industry seeing revenue growth through content creation, but potentially struggling with measuring results and using online advertising. The...