Category: Digital

Logan Paul’s redemption story, convinced?

YouTuber, Logan Paul, is planning his redemption story. In a 30-minute unedited interview with Casey Neistat (at the end of this article), he talks in detail about the recent controversies on his YouTube channel....

The aftermath of Cambridge Analytica on social listening

The revelation of Cambridge Analytica’s unethical practice of harvesting 50 million Facebook profiles was a significant data breach. It has the potential to affect the business models of social networks, and consequently the capabilities...

Destiny 2 failed because its virtual economy is broken

In a world where blockchain powered cryptocurrencies frequently make headlines, why aren’t the same headlines being made by the virtual game currencies? After all, in 2016 the UK gaming industry was valued at £4.33bn,...

Why 2018 has been tough for influencers so far

Gartner’s Hype Cycle graph plots technology from early breakthrough, to mainstream adoption. On this journey, our reactions to technology include inflated expectations, to disillusionment as expectations aren’t delivered, to a more mature understanding of...