As children we’re told not to talk to strangers, so it’s no surprise that when it comes to communicating with them, some of us find it difficult! This particularly becomes troublesome when taking part at exhibitions. No matter how big your stand, talking to strangers is crucial; you need to stop them, engage with them and invite them onto the stand.

Today the agency I work for, Keene Communications, has just published its first eBook! The aim of this eBook is to quite simply show you have to have great conversations at exhibitions. It will give you some new ideas about what you need to do to prepare your company and give you an advantage over your competitors. It has been written by Keene Communications’ Associate, Richard John, whose lengthy track record in the events industry has provided him with insights which he’s happy to share.

You can read the eBook below or download here.

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