During the last 10 years recruitment has changed at an incredible pace. Headhunter and recruitment agencies have been disrupted by a new wave of online platforms and social networks. The key challenge is connection employers with candidates, and in the last few years employers have wised up to the fact that they don’t need to pay a recruiter £5k to find great candidates and job seekers have realised that new avenues have opened up to connect with potential employers and that a nicely varnished online profile can help you land your dream job.

Here are 5 social media tips, which will help you in the job hunting process:

1. Register yourself on Linkedin and upload your CV — Linkedin is the largest professional social network on the planet and if you’re not on it, you’re missing out. It’s a great platform for exchanging business ideas, flirting with potential employers and connect with old and existing colleagues. Optimize your profile with these tips: i) recommend and ask for recommendations from your friends and ex-colleagues ii) Add your written work such as guest blogs, academic coursework etc.(from the navigation bar > More > My Applications), iii) Add events you have participated in or you are going to (you will find many of them in your city) and, ultimately, join work related Association and Groups v) Leverage your second degree connections — you’ll be amazed how many relevant people your friends and other connections can introduce you to.

2. Use social job search engines like Adzuna or Branch Out to look for marketing jobs and other fields ones. These tools allow you to quickly and easily identify friends in your network who work at companies that are hiring. Having connections and “lines in” to relevant employers can help you a) Understand what it’s like to work at the company b) Give you an advocate at the company — A quiet word in the bosses ear can go a long way!

3. Open a dedicated Twitter account and be interesting. Recently Saatchi & Saatchi launched a graduate recruitment campaign based on the number of followers and retweets a candidate could generate. Follow professionals and recruiters in your field, they have sometimes a dedicated Twitter account with job ads (example: @jobsLDNIT for jobs in IT in London). If you want to use Twitter to see job ads you may be interested in using the hashtags #jobs combined to a city (example: #london)

4. Connect your Twitter account with Linkedin ( More > My Applications ) and use both of them to boost your popularity. Start to think about the short list of companies you’d like to work for and follow all areas of social media. Engage with their employees and relevant people that could be interested in your skills and you as an individual.

5. Be careful what you publish online about yourself. Do a big cleanup of your personal internet history and change Facebook privacy setting. Most employers will type your details into Google to get a deeper insight into you. Make sure there’s no nastiness they can discover!

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